Detroit Diesel Corporation Announces Detroit Genuine Parts with the Detroit™ Brand

LOUISVILLE, Ky. – March 22, 2012 – Detroit Diesel Corporation continues its move to optimize development of vertically integrated powertrain solutions by announcing the re-naming of the Detroit Diesel Genuine Parts brand to simply Detroit Genuine Parts. The former Detroit Diesel reliabilt® brand will be folded into the Detroit Genuine Parts brand as well.

Detroit Genuine Parts will continue to offer a full range of maintenance, repair and overhaul options for its engines that will now expand to cover transmissions and axles. The brand’s remanufactured offering includes cylinder heads, water pumps, turbochargers, fuel injectors, diesel particulate filters and complete engines. Detroit remanufactured components are truly remanufactured to like-new condition, restoring them to top performance. All carry the Detroit Genuine Parts 1-year/unlimited-mile warranty for peace of mind.

With the same reputation for reliability, performance and value customers expect, Detroit Genuine Parts, purchased and serviced at authorized Detroit service outlets, will support the Detroit integrated powertrain platform for all Daimler Trucks North America brands, including Freightliner, Western Star Trucks, Thomas Built Buses and Freightliner Custom Chassis.

“Detroit Genuine Parts stand for the highest quality possible, ensuring that your integrated powertain solution maintains the same trusted, durable performance that it had when it rolled off the assembly line,” said Daniel Haggerty, director of parts and service marketing for Daimler Trucks North America LLC. “The new name reflects our commitment to innovation in powertrain technologies and maintaining our customers’ assets with genuine OEM parts that meet and exceed performance expectations.”

With availability at more than 800 dealer and distributor locations across North America, a solid warranty, and an optimized distribution system that makes the most of new inventory tracking and communications technologies, Detroit Genuine Parts is well-positioned to support DTNA’s growing customer base.

To learn more about Detroit Diesel Genuine Parts, visit www.DemandDetroit.com.

About Detroit

Detroit Diesel Corporation is a leading manufacturer of heavy-duty diesel engines. Headquartered in Detroit, Michigan, Detroit offers a complete line of engines and axles for the commercial transportation industry in both the on-highway and vocational markets. Detroit™ engines and axles are sold and serviced through a network of more than 800 locations throughout North America. Detroit is a brand of Detroit Diesel Corporation, a Daimler company.

Daimler Trucks North America LLC, headquartered in Portland, Oregon, is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world's leading commercial vehicle manufacturer.

Detroit Connect Portal

The Detroit™ Connect portal is easy-to-use, one-stop-shop for all vehicle performance data gathered, transmitted and analyzed by Detroit Connect.  The portal gives you access to insights delivered by  Detroit Connect Virtual Technician℠. The Detroit Connect portal will also give you access to new features, such as Remote Updates, and Analytics, available late 2017.

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DDCSN

DDCSN serves as both a public customer website and secure service portal to access DETROIT branded product service and parts information, tools, training, and more. Here you can access a wide range of product literature such as operator mauals, warranty booklets, and even service bulletins. You can also find parts catalogs, sales and marketing programs, webinars, and much more.

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DTNA Connect Portal

DTNA Connect is the starting point for working with all brands and franchises that fall under the Daimler Trucks North America umbrella: Detroit, Thomas Built Buses, SelecTrucks, Sterling, Freightliner, and Western Star. Here, you can access the full spectrum of online applications, resources and tools you need. Whether you use DTNA online resources to complete repairs, purchase parts, submit warranty claims, spec new vehicles or track the status of your truck orders, DTNAConnect streamlines the tasks and activities that are part of your daily work routine.

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