Detroit Experience at Mid-America Trucking Show Highlights Achievements in Integration
Contact: david.giroux@daimler.com
LOUISVILLE, Ky. – March 25, 2015 – The Detroit experience (#30155) at the 2015 Mid-America Trucking Show (MATS) will showcase the company’s state-of-the-art solutions through videos, hands-on displays and interactive exhibits.
The integrated Detroit™ Powertrain will be the centerpiece of the booth, where attendees will see how the Detroit™ DD15® engine, Detroit™ DT12™ automated manual transmission, Detroit™ axles and Detroit™ Assurance suite of safety systems interface to provide an efficient and powerful solution.
In addition to the integrated Detroit Powertrain and Detroit Assurance, the Detroit experience will feature:
- A collage of monitors that utilizes multimedia that will bring the Detroit story and product to life;
- Special giveaways and promotions, including the opportunity to sign-up for the Demand It All Sweepstakes, where lucky winners will receive a trip for two to Detroit for an exclusive plant tour, followed by a Detroit Tigers game in the Detroit suite at Comerica Park;
- Sign-ups for the Million Mile Club. Open to U.S. and Canadian fleet owners and owner-operator drivers with 1 million or more miles on their Detroit engines, members will receive a variety of perks, as well as exclusive news and updates from Detroit; and
- The new virtual Detroit spokesperson, which will interact with MATS attendees in a unique and distinctive manner.
For more information about Detroit, visit booth #30155 at MATS or go to www.DemandDetroit.com.
Detroit offers a complete line of heavy-duty diesel engines, axles, transmissions, safety systems and telematics products for the commercial transportation industry in both the on-highway and vocational markets. Detroit products are sold and serviced through a network of hundreds of locations throughout North America. For more information, or to locate the nearest Detroit location, visit DemandDetroit.com. Detroit™ is a brand of Detroit Diesel Corporation, a subsidiary of Daimler Truck North America.
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