Special events, commemorations planned for 2013
LOUISVILLE, Ky. – March 20, 2013 – Detroit Diesel Corporation is celebrating its 75th anniversary in 2013, starting with an interactive exhibition at the 2013 Mid-America Trucking Show. Detroit is showcasing a selection of its most recent innovations at its booth (#30155), including the Detroit™ DT12™ automated manual transmission, Detroit™ Axles, three different Detroit™ engine displays, Detroit Virtual Technician and Detroit Visibility.
Starting with the production of the first Detroit engine in March 1938, the company has long served as the industry leader in developing advanced powertrain solutions, which today includes the Detroit family of heavy-duty engines, Detroit Transmissions and Detroit Axles.
“The Detroit brand was built on strength, quality and tradition,” said Brad Williamson, manager, engine and component marketing for Daimler Trucks North America. “For the past 75 years, the company has consistently met the demands of our customers and the industry by pioneering new products and technological advances. That commitment has made Detroit what it is today.”
Foundations of Strength
Originally founded as the General Motors Diesel Division, the Detroit strength, quality and tradition have been on display through multiple product and technology introductions throughout the years. With the market launch of the Series 60® in 1987, for example, Detroit began to forge the path for cleaner and fuel-efficient heavy-duty engines.
“The Series 60 is an important part of our history,” said Williamson. “It was the first production engine to have integrated electronic controls as a standard feature, and ultimately became the most popular heavy-duty diesel engine in the North American Class 8 truck market.”
The company officially changed its name to Detroit Diesel Corporation in 1988 as part of a joint venture between Penske Corporation and General Motors, and in 2000 became part of the Daimler family.
“Through our transitions, we have continued our commitment to innovation and product development,” said Williamson. “Detroit has made several moves that have reinforced our dedication to enhancing vehicle performance and improving a driver’s bottom line.”
From a $350 million investment to refurbish its plant in 2005, to launching the Detroit DD15® engine in 2007 and the implementation of BlueTec® SCR emissions technology in 2010, Detroit has continued its emphasis on performance and sustainability.
Most recently, the introduction of Detroit Axles and the Detroit DT12 automated manual transmission marked the completion of the Detroit integrated powertrain. As part of Daimler Trucks’ Global Excellence Strategy to have uniform production standards and processes worldwide, the integrated powertrain results in the most-efficient, highest-quality and lowest-cost-of-ownership products in the industry.
“We’re driven by those same tenants of strength, quality and tradition that have been in place since 1938,” said Williamson. “We will continue to pace the industry in developing products that meet emissions regulations and achieve optimal fuel efficiency. We’re proud of our legacy and look forward to the next challenge.”
The Detroit booth will include an innovation timeline, product videos and the story of the company, as told through the eyes of employees, retirees and customers. Special giveaways and challenges are also planned.
For more information, visit the Detroit booth at MATS (#30155) or go to www.DemandDetroit.com.
Detroit Diesel Corporation is a leading manufacturer of heavy-duty diesel engines. Headquartered in Detroit, Michigan, Detroit offers a complete line of engines and axles for the commercial transportation industry in both the on-highway and vocational markets. Detroit™ engines and axles are sold and serviced through a network of more than 800 locations throughout North America. Detroit is a brand of Detroit Diesel Corporation, a Daimler company.
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