LOUISVILLE, Ky. – March 22, 2012 – Detroit Diesel Corporation continues its move to optimize development of vertically integrated powertrain solutions by announcing the re-naming of the Detroit Diesel Genuine Parts brand to simply Detroit Genuine Parts. The former Detroit Diesel reliabilt® brand will be folded into the Detroit Genuine Parts brand as well.
Detroit Genuine Parts will continue to offer a full range of maintenance, repair and overhaul options for its engines that will now expand to cover transmissions and axles. The brand’s remanufactured offering includes cylinder heads, water pumps, turbochargers, fuel injectors, diesel particulate filters and complete engines. Detroit remanufactured components are truly remanufactured to like-new condition, restoring them to top performance. All carry the Detroit Genuine Parts 1-year/unlimited-mile warranty for peace of mind.
With the same reputation for reliability, performance and value customers expect, Detroit Genuine Parts, purchased and serviced at authorized Detroit service outlets, will support the Detroit integrated powertrain platform for all Daimler Trucks North America brands, including Freightliner, Western Star Trucks, Thomas Built Buses and Freightliner Custom Chassis.
“Detroit Genuine Parts stand for the highest quality possible, ensuring that your integrated powertain solution maintains the same trusted, durable performance that it had when it rolled off the assembly line,” said Daniel Haggerty, director of parts and service marketing for Daimler Trucks North America LLC. “The new name reflects our commitment to innovation in powertrain technologies and maintaining our customers’ assets with genuine OEM parts that meet and exceed performance expectations.”
With availability at more than 800 dealer and distributor locations across North America, a solid warranty, and an optimized distribution system that makes the most of new inventory tracking and communications technologies, Detroit Genuine Parts is well-positioned to support DTNA’s growing customer base.
To learn more about Detroit Diesel Genuine Parts, visit www.DemandDetroit.com.
Detroit Diesel Corporation is a leading manufacturer of heavy-duty diesel engines. Headquartered in Detroit, Michigan, Detroit offers a complete line of engines and axles for the commercial transportation industry in both the on-highway and vocational markets. Detroit™ engines and axles are sold and serviced through a network of more than 800 locations throughout North America. Detroit is a brand of Detroit Diesel Corporation, a Daimler company.
Daimler Trucks North America LLC, headquartered in Portland, Oregon, is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world's leading commercial vehicle manufacturer.
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