Daimler Truck North America Sets North American Commercial Vehicle Industry Record for Order Intake

Contact: david.giroux@daimler.com


PORTLAND, Ore – Nov. 5, 2014 – Daimler Truck North America (DTNA) today announced vehicle order intake for Class 6 – 8 NAFTA and exports markets reached 31,304 units in the month of October.  The order figure represents the single largest order month on record for DTNA, as well as sets the new industry benchmark in terms of order intake in a one-month period.  


In October, month over month industry orders were up 61.2 percent, with DTNA’s growth of 116.9 percent.   DTNA’s order share was 51.9 percent of the industry total of 60,307 units according to the monthly preliminary order report issued by ACT Research Co. (ACT). Numerous large fleet orders contributed to record order intake, as well as accelerated order intake from small to medium sized fleets seeking expedited replacement of aging vehicles.

“Daimler Truck has a broader global footprint than any other manufacturer with strong pillars in Europe, America, and Asia. Intelligent platforms and components sharing enable us to deliver in each region the products with the best total cost of ownership for our customers,” says Dr. Wolfgang Bernhard, the Daimler Board of Management Member responsible for Daimler Truck and Buses. “The number of incoming orders generated by Daimler Truck North America in October demonstrates that our strategy is effective and that our vehicles provide customers with tangible benefits.”

DTNA continues to be the undisputed North American market leader with nearly 38 percent of the industry’s Class 6 – 8 NAFTA retail sales.   DTNA’s flagship vehicle, the Freightliner Cascadia Evolution is pacing industry order intake for long-haul applications that demand the highest level of fuel efficiency.  

“Daimler Truck North America is proud of our record-breaking October and we offer our sincere thanks to our customers and dealers for their confidence in our products,” said Martin Daum, president and CEO, Daimler Truck North America.   “Our customers’ dedication to acquiring vehicles with a proven real cost of ownership solution has driven sales of the Cascadia Evolution, as well as the expansion of Daimler Truck North America’s entire product portfolio.”   

Daimler Truck North America LLC, headquartered in Portland, Ore., is the leading heavy-duty truck manufacturer in North America. It manufactures, sells, and services commercial vehicles under the Freightliner, Western Star, Detroit, and Thomas Built Buses nameplates. Daimler Truck North America is a Daimler Company.


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