All-New Detroit Assurance Suite of Safety Products Reinforces Daimler Truck North America’s Commitment to Driver Safety

Contact: david.giroux@daimler.com

SAN DIEGO – Oct. 06, 2014 – Daimler Truck North America (DTNA) has entered the increasingly important business of driver safety systems with the introduction of its proprietary suite of safety systems, Detroit™ Assurance. With Detroit Assurance, customers can – for the first time – fully integrate their Detroit powertrain and safety system, resulting in a higher level of safety and performance. DTNA is the first truck OEM to design and offer a proprietary suite of safety systems. 

Detroit Assurance builds on the safe drive innovations pioneered by parent company Daimler. Most recently, Daimler showcased the Mercedes-Benz Future Truck 2025, which was equipped with an advanced vehicle communication system featuring radar, sensor and camera technologies that enhance driver performance and safety. 

“Daimler has long served as the leader in offering options that make the roads safer for drivers and passengers,” said Richard Howard, vice president of sales and marketing for Daimler Truck North America. “Detroit Assurance serves to emphasize our ongoing commitment to innovation and safety.”

Available for the Freightliner Cascadia® Evolution and Cascadia equipped with Detroit engines, the Detroit Assurance safety suite includes driver-friendly controls, and is seamlessly integrated into the truck’s dashboard, engine and transmission electronics, resulting in smoother and more accurate transitions. Detroit Assurance track the truck’s position in comparison to other traffic and obstacles to warn the driver or, if necessary, slow the truck down automatically. 

Detroit Assurance includes:

• A base bumper-mounted radar system that features collision mitigation as well as adaptive cruise control. It uses active braking assist that is always on and applies the brakes to mitigate collisions, while adaptive cruise maintains a safe following distance.  
• An optional camera system with lane departure warning. It uses audio and visual indicators to notify a driver they have unintentionally departed their lane.

“Detroit Assurance not only benefits driver performance, but also directly impacts the vehicle’s overall operation through automatic transitions,” said Howard. “We’re proud to continue Daimler’s long tradition of being the leading provider of safety options that protect drivers and improve safety.”

Detroit offers a complete line of heavy-duty diesel engines, axles, transmissions, safety systems and telematics products for the commercial transportation industry in both the on-highway and vocational markets.  Detroit™ products are sold and serviced through a network of hundreds of locations throughout North America.   For more information, or to locate the nearest Detroit location, visit DemandDetroit.com.  Detroit™ is a brand of Detroit Diesel Corporation, a subsidiary of Daimler Truck North America LLC.